PT. Baruna Raya Logistics Celebrates 44th Anniversary, Adopts “Creative Maintenance for Efficiency” as 2018 Slogan

JAKARTA — Marking 44 years of service in the maritime industry on January 22, 2018, PT. Baruna Raya Logistics held a series of anniversary celebrations and internal events across its headquarters in Jakarta and its branch office in Balikpapan. The anniversary activities included various competitions designed to strengthen camaraderie and teamwork among employees across all operational divisions.

2018 Slogan Competition: Driving Strategic Direction

One of the most prestigious highlights of the 44th anniversary program was the 2018 Corporate Slogan Competition. The event provided a platform for employees to contribute creative ideas and visions toward the future growth of Baruna Raya Logistics.

Following an evaluation process, the slogan submitted by Mr. Toto Sudiana was officially declared the winning entry:

“Creative Maintenance for Efficiency”

Optimizing Operational and Financial Performance

The winning slogan reflects the company’s expectation for 2018 to serve as a launchpad for innovative ideas across all employee ranks. The primary focus centers on achieving optimal, planned vessel maintenance performance (maintenance performance) across both operational execution and financial management.

By fostering a culture of creative maintenance, PT. Baruna Raya Logistics aims to:

• Sustain Industry Leadership: Remain resilient and adaptable amidst the dynamic shifts in the maritime and energy sectors.
• Maximize Financial Performance: Achieve higher operational efficiency and profitability.
• Elevate Service Excellence: Consistently deliver top-tier service quality for all clients and industry partners.